Search Engine Optimization, more commonly referred to as SEO, is a process that involves making a website more visible to people who are searching for goods or services related to what is being offered on the website.
This process enables search engines to rank websites higher in search results for keywords that correspond to what the site is all about, thereby making the website more visible to potential customers.
While not a magic formula that makes a website immediately rise in search visibility, SEO takes times and has to be done systematically. It may take days or in some cases weeks before the benefits start paying off, but in the end, it will be worth the effort.
Effective SEO involves the strategic placement of certain keywords within the website content that highlight what the site is all about.
Keyword density is an important part of that process as one does not want to flood articles with keywords, but instead space them out strategically so that when search engines crawl the site, they can see the true benefit of the content and rank it accordingly.
Content quality is also an important factor of SEO. This is because search engine algorithms have gotten smarter to the point where they can decipher between rubbish and good content, giving the good content higher rankings and not providing any ranking for poor content.
Proper SEO is also important especially in cases where competition is stiff. If your product or service is in high demand, that makes the game of beating the competition much harder given the fact that they too are optimizing their content for the search engines
The winners in that war will be the ones who optimize the best.
When going about content optimization, it is always good to check which keywords the competition is using to build their ranking so that you can follow suit, even tweaking them to suit your content, thereby making your content King and giving the competition a run for their money.